I design with product ownership mentality, finding problems before they're articulated and connecting decisions to broader goals.

Every design decision connects to user behavior, which connects to product goals, which connects to business outcomes. I map those connections and design for the whole, not just the parts.

Currently at an AI-first consultancy, I ship products with data scientists and engineers from concept to production. Before this, I co-founded FatFaceStudio, a multi-award winning branding and packaging studio.

My background in brand strategy and information design shapes how I work: I care deeply about craft and visual expression – not for aesthetics alone, but because strong visual systems position products, make them memorable, and create experiences people actually enjoy using.