Selektor.art
Personal project
AI Insights for Competitive Players
Gaming companion app
People Management Platform
Internal People Platform
Educational Resources Library
Internal curriculum tool
Belief-tracking AI
Self-development app
Global Strategy Platform
Internal strategy platform
Branding and digital design for energy startup
Energy technology startup
About
Every design decision connects to user behavior, which connects to product goals, which connects to business outcomes. I map those connections and design for the whole, not just the parts.
Currently at an AI-first consultancy, I ship products with data scientists and engineers from concept to production. Before this, I co-founded FatFaceStudio, a multi-award winning branding and packaging studio.
My background in brand strategy and information design shapes how I work: I care deeply about craft and visual expression – not for aesthetics alone, but because strong visual systems position products, make them memorable, and create experiences people actually enjoy using.
