I work at the point where a product doesn't exist yet, giving shape to its brand, interface, and the system that holds them together.
Work
AI Thinking Partner App
Define product shape for a category without precedent.
Selektor.art
An AI film-discovery product, designed and shipped to production solo with Claude Code, custom agents, and Figma MCP.
Branding and digital design for energy startup
Design credibility for a technology that can't be fully shown.
Rebuilding an internal tool as a design system
Rebuilding a fragmented internal tool as a modular design system.
Playground
About
I give shape to early-stage products, the point where brand, product, and the system underneath are all still undecided. I map how the pieces connect and design for the whole, from information architecture to the design system that keeps it coherent.
Currently at an AI-first consultancy, I ship products with data scientists and engineers from concept to production. Before this, I co-founded FatFaceStudio, a multi-award winning branding and packaging studio.
My background in brand strategy and information design shapes how I work: I care deeply about craft and visual expression – not for aesthetics alone, but because strong visual systems position products, make them memorable, and create experiences people actually enjoy using.
