Intro
I'm Bernardo.
Before I knew it was called design, I was the kid turning over keychains and food packaging, trying to understand how a flat little image could feel like something you could hold. I'm still chasing that, mostly on screens now.
Origin
At fifteen I got my first computer and started building websites in Notepad, one broken tag at a time. I taught myself in graphic design forums, on a pirated copy of Photoshop. A friend and I ran a challenge where every week we each had to design a t-shirt and post it on Fotolog.
That turned into a career spent on the seam between visual design and content. Magazines, blogs, websites, and more decks than I can count. I like taking content and giving it shape, making something dense or abstract feel navigable and alive. That instinct is the through-line under everything I've done since.
How I work
If there's a deadline, I move fast and do everything in my power to overdeliver. If there's time, I slow down and get particular about craft.
I'm tidy, in life and in my files, and I think it comes from the same place as the design: a low tolerance for wasting people's time. Nobody should feel like a fool because something was badly made.
I naturally build admiration for the people I work with. I tend to find the thing worth admiring in everyone on a team. And I'd usually rather hear your story than tell mine.
What I believe
Design moves the world forward. Aesthetics matter. Something can work perfectly and still be lifeless, and then it isn't finished. That doesn't mean design should always be noticeable. Design should be invisible sometimes.
And I don't think AI is going to free us from work. I think it lets us put care into things we never had the capacity for before. Better bicycles. Gloriously specific apps. Scents made for one person. More careful, particular, human things, not fewer.
Outside the work
I'm a dad, and most of my life orbits my family. We travel a lot and have lived in a handful of countries. I love the mountains, the sea, and exploring a city by foot.
I cook. I'm serious about coffee. I ride bikes. I love vernacular typography and signage. Music changes my whole mood, and films and art are where a lot of my attention goes when the kids are asleep.