White-Label Fitness Platform
Turn taste into infrastructure: a visual language and a code-based design system robust enough for white-labeling.
AI Thinking Partner App
Define product shape for a category without precedent.
Rebuilding an internal tool as a design system
Rebuilding a fragmented internal tool as a modular design system, organized around how teams actually work.
Selektor.art
An AI film-discovery product, designed and shipped to production solo with Claude Code, custom agents, and Figma MCP.
Global Strategy Platform
One tool to absorb a global strategy and find the signal buried in it.
AI Insights for Competitive Players
Turn raw AI output into coaching players use between matches.
About
Every design decision connects to user behavior, which connects to product goals, which connects to business outcomes. I map those connections and design for the whole, not just the parts.
Currently at an AI-first consultancy, I ship products with data scientists and engineers from concept to production. Before this, I co-founded FatFaceStudio, a multi-award winning branding and packaging studio.
My background in brand strategy and information design shapes how I work: I care deeply about craft and visual expression – not for aesthetics alone, but because strong visual systems position products, make them memorable, and create experiences people actually enjoy using.
